We're looking for a motivated and driven CRM Manager for our North American markets and brands to join our global CRM team. This is a critical role for CRM at Flix as we expand our capabilities, redefine our toolset and constantly optimize for maximum revenue, profits, and growth, as well as scalability and efficiency. We support constant global market growth with our marketing activities to increase repeated purchases and prevent churn. We always aim for cutting edge technologies and a high level of innovation. By joining our team, you will be a crucial part of driving the team forward, developing our brands and customer communication in North America, Canada and Mexico. The role is based in Germany (Munich or Berlin).
Your responsibilities and tasks:
- You will be developing communication strategies for the North American market and both brands FlixBus and Greyhound with the goal to drive customer engagement and revenue, with the support of our Brand team
- You will create and execute a yearly campaign communication plan for your brands and market, using all available channels (mail, push and WhatsApp)
- You will define monitors and reports on success metrics to demonstrate performance improvements for both engagement and revenue impacts, incl. running tests and driving insights to optimize existing communication
- You will support other team members with your market knowledge to create automated customer communication
- You will create and maintain a good understanding of emerging technologies and CRM best practices and innovation, this also includes monitoring competitive customer communication
- You must comply fully with all privacy regulations
Your profile:
- You have 4+ years of experience in CRM
- You are fluent in American English; you know the market very well. Ideally you were born or lived in America for a significant amount of time
- You have excellent knowledge of CRM tools; Braze specific experience is a very strong plus
- You know how to create and executing CRM market strategies and understand how to organize a yearly communication plan. You can organize and execute your plan by yourself
- You understand how to segment customers and it is easy for you to vision their communication plan
- You are very good in analysing KPIs and drawing conclusions
- You are passionate about customer communication and interested in turning commercial needs into creative communication ideas and you are comfortable taking the ideas forward to implementation
- You think out of the box, and you proactively make suggestions for improvements
- You have a very structured and detailed work process
- Fluent in Mexican Spanish is a strong plus
Our Perks – More than just a job
- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
- We're not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
- Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships.
Want to rewrite the history of mobility with us? Then join our ride and apply now. We're excited to hear from you! We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply.
About Flix
We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.
The following video shows our amazing success story: