Paid Social Manager (m/f/d)
City: Lisbon
Department: Marketing & Communications
Recruiter: Marin Ivanov
At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.
As a Paid Social Manager (m/f/d), you will play a key role in driving customer acquisition, engagement, and retention through strategic management of our paid social media campaigns. You will be responsible for developing and implementing innovative social media advertising strategies, leveraging both proven methodologies and emerging AI technologies to effectively reach and engage our target audience globally.
About the Role
- Develop and execute full‑funnel paid social strategies to drive brand awareness, user acquisition, and revenue growth
- Manage, optimize, and scale paid social campaigns across platforms including Meta (Facebook & Instagram), TikTok, X, and emerging channels
- Leverage AI, automation, and advanced targeting/bidding tools to improve creative performance, efficiency, and ROI
- Monitor and analyze campaign performance, track key KPIs, and deliver actionable insights through regular reporting and optimization
- Partner closely with Creative, Localization, Product, and Analytics teams to ensure alignment with broader marketing objectives
- Lead collaboration with platform partners (e.g., Meta, TikTok) to test, launch, and scale alpha/beta features for first‑mover advantage
- Drive continuous improvement through experimentation while staying current on industry trends, platform updates, policies, and compliance requirements
About You
- Bachelor’s degree in Marketing, Advertising, Business, Economics, Communications, or a related field
- Proven experience managing paid social campaigns for consumer brands, with hands‑on ownership of large budgets (6‑digit monthly spend preferred)
- Strong expertise in major paid social platforms and ad managers (Meta, Instagram, TikTok, X), including catalog feeds and dynamic ads
- Experience with experimentation and optimization, including A/B testing, incrementality lift studies, and creative, targeting, and bidding optimization
- Analytical mindset with the ability to interpret performance data, generate insights, and drive measurable improvements; familiarity with analytics tools is a plus
- Early experience with AI‑driven marketing tools and a strong interest in leveraging AI for creative development and campaign optimization
- Highly organized, proactive communicator with a creative mindset; fluent in English (additional European languages are a plus).
We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!
What We Offer
- Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
- Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
- Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
- Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
- Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
- Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.
To view more local benefits specific to each office location, please check out this link: Locations - Flix Career
Why Join Flix?
At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.
As we continue to expand across the globe, you can make a real difference in how we work.
If you’re ready to grow and lead your journey, Flix is the place for you!
