CRM Manager (m/f/d)
City: Lisbon
Department: Marketing & Communications
Recruiter: Marin Ivanov
At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.
As a CRM Manager (m/f/d), you will be a crucial part of driving the team forward, developing our brands and customer communication throughout the globe. This is an important role for CRM at Flix as we expand our capabilities, redefine our toolset and constantly optimize for maximum revenue, profits, and growth, as well as scalability and efficiency. We support constant global market growth with our marketing activities to increase repeated purchases and prevent churn. As a Global CRM team, we always aim for cutting edge technologies and a high level of innovation.
About the Role
- Developing and executing multi-channel marketing communications via email, push and in-app/ in-web in Braze, ensuring effective targeting of relevant customer segments aligned with global and market-specific ambitions
- Driving customer retention and churn prevention, measured by CLV and incremental impact, through strategic CRM initiatives
- Implementing data-driven personalized content with continuous ambition to improve relevancy
- Continuously optimizing CRM automated communications by analyzing performance data, A/B testing content variations and optimizing messaging, creatives, and layouts to maximize effectiveness
- Supporting strategic planning by contributing to the department’s quarterly objectives, pitching ideas, and building business cases for new initiatives
- Staying updated on emerging CRM technologies and best practices to drive innovation and efficiency
About You
- 3+ years experience in marketing communication, preferably with a strong focus on mobile
- Hands-on experience with a CRM tool, Braze specific experience is a very strong plus
- Proven background in a global, high-volume environment, handling email and push communication for multiple countries/ languages, personalizing and regionalizing marketing communications. Additional in-App, WhatsApp and SMS experience is a plus
- Strong knowledge in customer segmentation and analytical thinking mindset, allowing you to interpret data effectively and drive informed decisions
- Ability to think out of the box, and you proactively make suggestions for improvements and turning commercial needs into creative communication ideas, and you are comfortable taking ideas forward to implementation
- Proficiency in English
- SQL knowledge will be considered a strong advantage
We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!
What We Offer
- Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
- Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
- Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
- Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
- Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
- Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.
To view more local benefits specific to each office location, please check out this link: Locations - Flix Career
Why Join Flix?
At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.
As we continue to expand across the globe, you can make a real difference in how we work.
If you’re ready to grow and lead your journey, Flix is the place for you!
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