Programmatic Marketing Specialist (m/f/d)
City: Warsaw
Department: Marketing & Communications
Recruiter: Yana Hryhoruk
At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable. As a Programmatic Marketing Specialist Flix, you can make an impact by planning, executing and optimizing programmatic campaigns that drive brand awareness and conversions across all Flix markets. This includes our established European and US markets, as well as our growing markets such as Brazil, Chile, and India, spanning all of our brands (FlixTrain, FlixBus, Greyhound and Kamil Koc). Not only will you be a part of a dynamic team, but you will also play a significant role in the growth and success of Flix all over the world.
About the Role:
- Develop comprehensive programmatic marketing/paid media strategies for multiple countries, brands, and across multiple channels (Connected TV, online video, display, native, etc.).
- Manage the planning and execution of programmatic marketing campaigns to achieve business objectives. This involves negotiating with publishers, setting up technical campaign parameters, devising bidding strategies, continuously analyzing and optimizing performance, conducting tests, generating reports, and tracking budgets
- Coordinate campaigns and activities with other marketing functions to ensure cohesive and effective campaign execution
- Utilize advanced targeting options and audience segmentation strategies to reach and engage specific demographics, interests and behaviours
- Actively participate in creative development and testing
- Collaborate closely with country leads to identify potential opportunities and explore innovative ideas
- Stay ahead of industry trends, new programmatic advertising vendors, platforms, formats, features, emerging technologies and best practices, and apply this knowledge to maximize campaign performance as well as prepare and present regular reports on campaign performance, key metrics, and insights to key stakeholders, including senior management
About You:
- Strong understanding of programmatic advertising technologies, platforms, and industry tools (e.g. DSPs, DMPs, ad exchanges, ad servers etc.).
- Experience in planning, executing, and optimizing campaigns using media buying products such as DV360, TTD, or other DSPs.
- Familiar with digital marketing metrics, you have strong analytical skills and are confident in making data-driven recommendations
- Experience with creative testing, audience segmentation, bidding strategies and using different campaign formats
- Collaborative and capable of working within a cross-functional setup with team members dispersed around the globe
- Strong team player and you have excellent written and verbal communication skills to convey complex ideas in a clear and concise manner
- Proactive mindset, take initiative in bringing forward ideas and proposals, and thrive in an environment with ample freedom
We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!
What We Offer
- Health Insurance for you and your family
- Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family
- Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life
- Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members
- Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills
- Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career
Why Join Flix?
At Flix, we empower our teams to push boundaries and shape the future of mobility. As we continue to scale globally, we harness cutting-edge technology to make mobility smarter, more sustainable, and more affordable.
If you’re looking for a place where you can drive change and redefine how millions of people travel, Flix is the place where you can lead your journey!
About Flix
We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.
The following video shows our amazing success story:
