CRM Communications Manager (m/f/d)
City: Munich
Department: Marketing & Communications
Recruiter: Kirill Feofilov
At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.
As a CRM Communications Manager (m/f/d) in our global CRM team you can make an impact by driving the team forward, developing our brands and customer communication across the globe. As part of a data-driven team in our Marketing & Customer Product organization you will report into the CRM Team Lead. This is a critical role for CRM at Flix as we expand our capabilities, redefine our toolset and constantly optimize for maximum revenue, profits, and growth, as well as scalability and efficiency. We support constant global market growth with our marketing activities to increase repeated purchases and prevent churn. This role is based in Munich (it's also possible to be located in Berlin), Germany.
About the Role
- Drive customer retention and churn prevention, measured by CLV and incremental impact, through strategic CRM initiatives
- Develop and execute multi-channel marketing communications via email and push in Braze, ensuring effective targeting of relevant customer segments aligned with global and market-specific ambitions
- Optimize CRM automated communications by analyzing performance data, A/B testing content variations, and optimizing messaging, creatives, and layouts to maximize effectiveness
- Implement data-driven personalized content with continuous ambition to improve relevancy
- Support strategic planning by contributing to the department’s quarterly objectives, pitching ideas, and building business cases for new initiatives
- Collaborate with commercial and marketing teams developing communication ideas aligned with business priorities
- Ensure full compliance with privacy regulations across all customer communications
About You
- 3+ years experience in marketing communication, preferably with a strong focus on mobile
- 3+ years hands-on experience with a CRM tool, Braze specific experience is a very strong plus
- 3+ years work experience in a global, high-volume environment, handling email and push communication for multiple countries/ languages, personalizing and regionalizing marketing communications (additional WhatsApp and SMS experience is a plus)
- Strong knowledge in customer segmentation
- Interest in turning commercial needs into creative communication ideas, comfortable taking ideas forward to implementation
- Fluency in English is a must
- SQL knowledge is a strong plus
What We Offer
- Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
- Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
- Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
- Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
- Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
- Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.
To view more local benefits specific to each office location, please check out this link: Locations - Flix Career
Why Join Flix
At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path. #LI-Hybrid
As we continue to expand across the globe, you can make a real difference in how we work. If you’re ready to grow and lead your journey, Flix is the place for you!
About Flix
We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.
The following video shows our amazing success story:
