Marketing Lead (m/f/d)
City: New York
Department: Marketing & Communications
Recruiter: Nichole Gorham
At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.
We’re seeking a dynamic Marketing Lead to drive growth for Flixbus and Greyhound in North America, working directly with the CEO and in close coordination with global marketing leadership to shape strategy, guide budget decisions, and collaborate across performance, brand, and creative teams to build a strong regional marketing presence.
About the Role
- Define and evolve long-term positioning for Greyhound and FlixBus, ensuring consistency across customer touchpoints while championing intercity bus travel and sustainable mobility through PR, partnerships, and thought leadership
- Shift North America marketing from search-first to a balanced, multi-channel approach by identifying and activating growth opportunities across media, social, and strategic partnerships
- Translate business goals into a data-driven marketing plan, guiding budget allocation across media, digital, social, content, experiential, and CRM channels, while interfacing with HQ on centralized performance marketing
- Lead end-to-end execution of integrated campaigns, managing external agencies and global centers of excellence to deliver breakthrough creative and media efficiency
- Own content strategy across key platforms to drive engagement, build brand affinity, and foster vibrant communities around FlixBus and Greyhound
- Oversee design and deployment of marketing assets—including signage and branded environments—to elevate visibility and customer experience
- Monitor KPIs, optimize spend, and align closely with Commercial, Operations, and HQ Marketing teams to ensure unified impact and continuous improvement
About You
- Bachelor’s degree in Marketing, Business, or a related field; MBA or master’s degree preferred
- Bring 7–10+ years of progressive B2C marketing experience, with senior leadership roles across national or multi-state brands in the U.S. and/or Canada; background in transportation, travel, mobility, or e-commerce is a strong plus
- Demonstrate proven success in building and revitalizing brands through insight-led, omni-channel marketing strategies
- Lead with a hands-on approach, balancing strategic vision and tactical execution in fast-paced, matrixed environments
- Manage agencies, complex budgets, and diverse stakeholders with confidence and clarity
- Build and inspire high-performing teams, with additional experience in social media and event marketing considered a plus
- Communicate with impact, skilled in influencing, presenting, and advocating for the bus category to external partners and media, backed by strong analytical capabilities and marketing performance expertise
We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!
What We Offer
- Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
- Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
- Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
- Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
- Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
- Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.
To view more local benefits specific to each office location, please check out this link: Locations - Flix Career
Why Join Flix?
At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.
As we continue to expand across the globe, you can make a real difference in how we work.
If you’re ready to grow and lead your journey, Flix is the place for you!
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